ABOUT

Meet the Founder

Welcome.

I'm Alice Rose.

One moment I was working as a Creative Producer.

Then, it felt like I blinked my eyes and found myself in an entirely new life. I became an internationally recognised transformative coach, writer and speaker helping women in the throes of infertility go from feeling lost, isolated and stuck to self compassionate emotionally intelligent, supported and confident.

I’m going to let you in on a little secret:

Dancing in my kitchen; writing three pages of nonsense every morning and swimming in Hampstead ponds basically changed my life.

Well, actually…. a book too that I read in 2014.

But let me take you back a year.

In 2013, I started trying for a baby.

Quickly I became obsessed.

I couldn’t think about anything else.

I was devastated when I wasn’t pregnant

every cycle.

I was enraged when my body repeatedly wouldn’t do what it was supposed to.

I had irregular cycles and no matter what I did- lifestyle changes, metformin, nutrition, even Clomid for 6 attempts- STILL my cycle behaved differently every time.

As a smart woman who hated not being in control I nearly lost my mind. I had to do something.

In this picture. I was on holiday in Cuba and I started reading a book called The Artist's Way by Julia Cameron.

Just as quickly as I had become obsessed, I started to notice radical changes.

I started doing things I'd never done before.

I began to redirect my energy and attention and something miraculous happened.

The miracle was me.

I went from being unable to bear the lack of control, terrified of the future and so exhausted from the intense emotional rollercoaster of hope and grief - to actually living my life feeling like me again. An evolved version of me.

I was empowered.

I was genuinely happy and excited by my life.

I still had no idea if I would ever have a child.

Ass much as I’d love to tell you that instantly, my relaxed mindset cured my infertility: it didn’t.

It took me another 2.5 years to conceive thanks to IVF.

But what it did do, was transform my mind and relationship to Self.

So much so that 2014 - 2016 (while I was still wrestling ovulation inductions and fibroid surgery) I was also doing things like journaling every day, swimming in Hampstead ponds and receiving what I can only describe as nudges from the Universe that all was going to be fine - not that I would definitely have a kid. I had no idea if that would happen.

No, it was simply that me, Alice...

I was going to be just fine.

Did it mean I didn't cry or still dream of having a baby?

No. I was still a woman going through invasive treatments, injections, the waiting, the unknown, watching friends have babies and second and third babies - juggling work and hopes and dreams for my life. It was still hard.

But I was living fully with complete conviction that I was going to live an amazing life even if I didn't know exactly what it would look like. I had softened; surrendered and accepted.

I could choose how to respond. That bit was up to me.

Because the problem wasn't me and it wasn't because I couldn't get pregnant.

I just hadn't yet learned how to create my own emotional Life Raft to support myself.

Growing up, I thought you just needed to roll your sleeves up, work hard and go for it - and you'd get what you wanted in life.

Nope. That's not how you get through a fertility journey.

Now, fast forward to today...

...and it turns out I wasn't the only one who needed a Life Raft.

There are thousands of us - millions all over the world in fact.

So I’ve made teaching other women navigating infertility these essential skills, part of my life’s work.

I am now an award-winning and internationally recognised transformative coach and a leader in the global fertility support space.

i had a vision to create something i never had. I wanted it to be positive without ignoring the reality; compassionate but focused on coach led and forward thinking resources. so i made the life raft.

The Fertility Life Raft is the place where you...

Feel heard

Safe

Respected

Learn how to actually manage your thoughts

Understand how to process and honour feelings

Focus on letting go of what we cannot control

The Official Bit

I am an internationally recognised coach, writer, speaker and fertility communications consultant.

I was awarded ‘Most Supportive’ (as voted by The Worst Girl Gang Ever audience) and have been featured in national and global press (including Red, BBC, Stylist, The Telegraph, Harpers Bazaar)

I won a commission from BBC Radio 2, to create a week of Fertility Content. I produced this Content which was then extended to run across both Radio 2 and BBC 5 Live; through the week I was the BBC Fertility Communications Consultant to ensure the language and resources were as good as possible.

I have also worked as a consultant for the Royal College of Obstetrics and Gynaecology, ESHRE and Ferring Pharmaceuticals in global social campaigns and international workshops on better fertility patient care.

I work with B Corp company OVUM, who offer access to my meditations for both positive and negative test results included for free in the packaging of their pregnancy tests! A first. These tests are now stocked in Sainsbury's and Tescos all over the UK as well as online.

I have campaigned for better fertility communication and my video content, writing and speaking work has been included at the Fertility Show (London, Birmingham); the Barbican and shared across thousands of social media platforms.

I have written for and been mentioned in multiple blogs and books (including No One Talks About This Stuff by Kat Brown, Ask me His Name by Elle Wright; Big Fat Negative by Emma Haslett and Gabriella Griffiths; The Worst Girl Gang Ever by Bex Gunn and Laura Buckingham)

The one and only Fearne Cotton tweeted about my podcast Fertility Life Raft and its been recommended by the Hi Lo Podcast; featured in the press multiple times, chosen for the Global Media Player and has received hundreds of positive reviews.

The Unofficial Bit

I spent 15 years living in the best city in the world (London, UK - I'll hear no arguments) until I finally said farewell and returned to the gorgeous, mystical Wiltshire countryside where I grew up!

Now, I live here with my three children (2 x IVF and and one who came along by herself) and my husband Si, working full time in my business.

Well, working three and a half days a week.

(The rest of the time I'm wrangling my youngest)

I can be found drinking coffee; kitchen dancing and reading books (preferably one after the other, daily).

Also fond of outdoor swimming, singing, musical theatre, the Bourne movie series (Matt Damon....need I say more) and notebooks.

LOTS of notebooks.